1. Physical gravity affects all bodies in the universe; Gravitational Media (sm) has similar effects on the human mind. It draws your eye to an object, your ear to a sound, in ways that are sometimes hard to describe. Products and their accompanying advertisements like Apple's iMac or Volkswagen's New Beetle are prime examples of this. You want them without knowing why.

2. An attractive force so powerful that it draws all media disciplines together into a coherent singularity of marketing and promotion.