Users can look around the virtual area in any direction and the view can be panned and zoomed at will. Objects can be interacted with and intuitive means can be used to transfer between areas in the immersion (for instance, clicking on a door to go to the next room, or clicking on a map to jump to that location). In addition to immersing viewers in an area, the focus can be brought down to a 3D representation of a single object. The object can then be rotated, and manipulated. For instance, a car could be viewed at any angle, the doors and trunk opened etc. Obviously the potential uses in education, marketing, and sales are endless.