Morrow Technologies' need was simple: the company required a website that would showcase its products to its target audience of engineers. In fulfillment of this need, 23 Skidoo was hired on behalf of MT by VXI Data Center, an alliance of likeminded manufacturers who use the VXI data bus standard in their products. The end result was a reference site that told engineers in the market for test equipment what they needed to know: the part numbers and attributes of each model sold.